Hi, I am Zirou (pronounced as "ZiERO", π ) Chen.Β
I am an Assistant Professor of Marketing at Hong Kong Baptist University.
Ph.D. in Management (Quantitative Marketing) from the University of Toronto in 2026.
Interests: platform design, consumer search, media consumption, and the economics of AI.
Here is my Curriculum Vitae and Google Scholar
Emails: zirouchen1@gmail.com | zirouchen@hkbu.edu.hk
Competitive Gamification in Digital Consumption: Evidence from TikTok, with Matthew Osborne and Nitin Mehta (Coming soon π§βπ³)
Predictive Accuracy, Consumer Search, and Personalized Recommendation, with Mengze Shi and Zemin Zhong (Newly baked draft π)
Preference for Diversity, with Ying Zeng, and Jiajia Liu
Product Relevance, Consumer Search, and Competition, with Bing Jing and Mengze Shi
AI-assisted Teams Outperform AI-led Teams But Not Human-only Teams in Assessing Research Reproducibility in Quantitative Social Science, Social Science Crowd Analysis led by Brodeur et al., Proceedings of the National Academy of Sciences, June 2026, Vol. 123, No. 22
